Bicester Village will be so much more than the average Jimmy Choo and Matthew Williams this easter. The British Fashion Council has started a new initiative to promote Britain’s hottest and brightest designers. The BFC will install a pop up store in the famous designer outlet village, showcasing some of the most talented designers, such as Erdem, Hannah Marshall, Mark Fast, Preen and Todd Lynn. Visitors will be able to purchase ‘key fashion pieces’ at a whopping 50% discount. I have a feeling this trip down Oxford is going to hurt our purses!
There’s yet no news on how the shop is going to look like or what items will customers be able to purchase. Let’s keep our fingers crossed and wish that these pieces will boast a 50% price tag on the rails?
The shop opens on the 31st March until the 7th May.
Comprehensive list of designers to showcase at Bicester Village:
House of Holland
Maria Francesca Pepe
Boris Johnson, the Mayor of London graces the subscriber version’s cover of the September issue of Elle. Not only just that – he wrote the Editor’s Letter, the third blonde to do so after Lorraine Candy (Elle’s current editor-in-chief) and Donatella Versace. In the interview, Boris talks about what makes London great. Umm, how original.
Boris also collaborated with Lorraine Candy in a project which 25 posters, featuring designers, models and photographers, will be put up in the underground celebrating 25 years of London Fashion Week.
Poster by the make-up artist Pat McGrath.
Poster by the photographer Rankin
Poster by the critically acclaimed new designer Mark Fast
Poster by the designer Richard Nicoll
This is not the first time Boris Johnson poses for fashion magazines. He was previously interviewed by the UK’s Marie Claire and Haper’s Bazaar soon after he was elected as the mayor.