British Fashion Awards. Who will win Emerging Talents?

Anyone who reads my column will know I have a thing for Mark Fast. He has a pair of magical weaving hands. The holes on the knits are stragetically placed to tread on the border between excessive revelation and sexiness (usually the latter). And it is exactly this balance that he has mastered that makes his clothes so exciting. His clothes are not just clothes; they are clothes for strong and confident women.

Most of you must have heard of Mark Fast for his controversial use of size 12 models. However much Mark’s PR tries to paint a positive picture of his moves, I cannot help to wonder if Mark is trying to spark the debate of whether it using curiver models is after all a good thing at all? A same dress has been used on two models – one thin and one fat. If Mark is serious about the whole fat people can still wear my designs argument, maybe he can make adjustments to the curvier models so that the clothes sit nicely on their body? I have nothing against using normal sized models – just do it properly!  And why has he chosen size 0 and size 12 and has ignored all the sizes in between?

The fact that using a range of models will not work for a fashion show for technical reasons, I believe there’s no need for size 0 or size 12 models. If you are going to use tall girls, use a universal size 8-10. That is better than having a smelly toilet as a consequence of using excessively slender models…At the end of the day,  it is a good move for someone to start using curiver models.

At the end of the day, Mark Fast is one of my favourite designers. His collection with Topshop is highly anticipated by me. Actually when I saw one of the Girls Aloud (Nicole) wore my favourite Mark Fast green frilly skirt. I died.

Mark Fast SS10

Another contender for the award is Peter Pilotto. He is famous for his minimalism and simple draping at the front. People has fallen in love with his SS10 designs, at least I have. It is serious (two piece suit and office dress) yet the clever print makes the seemingly minimal clothes not so minimal anymore. It is very pleasant to look at his clothes. They are clean, tidy and refreshing. It’s like going to the countryside of Swtizerland – well trimmed wilderness that is tranquil and soothing.

Peter Pilotto SS10

Tao Okamoto

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For each page you turn on your fashion magazine, it’s yet another familiar face. Madonna for LV, Marion Cotillard for Dior, Emma Watson for Burberry. Even if they are not celebs, the models seem to be moulds of one another. The Jessica Stam and Lily Donaldson mould. The Vlada Roslyakova and Sasah Pivoravova mould. How incredibly fresh indeed to see an oriental face which defies the blue and wide eye rule.

Tao Okamoto, who seems to have become  an unmissable book of all the fashion big names, conquered the runways from Italy to the States, from France to Spain and to London. She has graced the AW09 of Dolce and Gabanna, Pollini, Louis Vuitton, Akris, Dries Van Noten, Giles, Luella and Loewe… any big names you can point your finger to.

She has indeed taken the fashion world by storm. She has become the face of Ralph Lauren Collection, H&M and Benetton. Appeared on Vogue Paris and Vogue Russia.

How many memorable ethnic model faces are there? I remember Naomi Campbell and hopefully Jordan Dunn can become as big as Naomi was. Tao, hopefully, would be the orient’s representative, together with Liu Wen and Du Juan.

 

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Benetton AW09 Campaign

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H&M Website homepage

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3.1 Phillip Lim AW09 RTW

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LV AW09 RTW