There are tonnes of fragrance brands out there. Many send in generous samples to my work place, in the hope of getting some free press. The no-return policy of cosmetics also applies here. Results? The beauty sale!
Today I bagged an unreleased fragrance (French, an ex-designer who now owns only a perfume line. Clued up enough to guess?), and many haute make-up: 18 pieces from the best fragrance or make-up makers, tallied up a grand total of £19. I probably have over £200 worth of merchandise in that black little bag!
Call me skanky, but who doesn’t love a bargain? And indeed, the fond memories of today will be sealed in the molecules that make me smell a million. So, don’t underestimate the efficacity of scents. Malodourous or aromatic – they can evoke the strongest memories.
It took me sometime to get over Davidoff’s Cool Water per homme: and Boss by Hugo Boss will forever be about the summer spent in Holland Park. I’m sure many out there have similar experience.
Even miasma can transport you out of the current space-time continuum. If you had witnessed a dear somebody on their sick bed. You’ll know.
But the intangible liquid isn’t just about the past. It’s about the presence. The je ne sais quoi of a presence. Tamara Mellon, in a 2006 interview with the ES Magazine, said that as clothes are becoming more casual, it is down to the accessories that add the glam factor. She revealed that she wanted to dress all the accessories on a woman. Shoes, Bags, Sunglasses, Swimwear – and, last but not least – perfume. The easiest entry to the haute lifestyle. A spray of Chanel No.5 makes one feels as if there’s some cosmic connection between thy and the legendary couturier.
Perfume – the ultimate weapon to convey pleasantry, sophistication, elegance and most importantly, mystique. Jacque Polge, the perfumier of Chanel, says, “when a woman disappears, the only thing that is left of her, is her fragrance”. And indeed, the importance is so significant, that a perfume is more than just meets the eye. Guerlain’s retired perfumier, Jean Paul Guerlain, had it so right,”if the perfume smells disgusting, it’ll be a disaster when you turn on the light.”
A perfume is a lifestyle item too. It was said that Elizabeth Taylor’s toilet is full of Chanel’s toiletries. And the significant smell of Chanel’s ubiquitous No. 5 is quite a tough scent to forget. It’s not musky. It’s not flowery. It’s not feminine. Nor is it masculine either. It goes on to say that a woman who wears Chanel No.5 is quite an undefined figure. She is a business woman. She is a housewife. She is 40. She is 20.
This is not the 20s anymore, unfortunately. Perfumes are everywhere. Even Jordan, the tasteless glamour model, can lend her name to something which is traditionally perceived as an item of class and style. To the contrary of popular belief though, a cheap perfume doesn’t necessarily equate a nasty smelling fragrance, as Luca Turin and Tania Sanchez, both scent connoiseur with Luca being on the forefront of olfactory science, suggested on a Guardian article.
So what’s to take away from this article? The time has changed, as the old perfume aged, the new wave of scent will challenge the old-school point of view. You may not like Jordan’s lifestyle, but her perfume could potentially be a very unobnoxious smell.