Janurary Vogue a Disaster – An Open Letter to Alexandra Shulman

Everybody likes that thud that Vogue makes when it arrives on your doorstep every month. Not so much when I turned to the editorial and saw that there was an 8-page feature on this woman: Alex Curran. I turned back to the cover and checked – yes, it is Vogue, not Heat.

For those who don’t know, she is the £6 million pound a year footballer Steve Gerrard’s wife. Now, I don’t have much problem reading about a stylish person even if she lives under a bridge or prostitute for a living. But it astounds me that Vogue is interested in writing about a woman whose looks are replicas of New Look’s look book; whose style inspires no more than a cucumber.

Victoria Beckham was on the front cover of Vogue circa April 2008. In the editor’s letter Alexandra Shulman said that she had to contemplate hard on whether to incorporate VB in her magazine. Yes, she was anti-style back in her Spice Girls days. Yes, her purple wedding gown was a bit dodgy. But now she has reincarnate herself as a fashion designer and a fashionista. She went through the trouble of finding mentors for her collections (namely Roland Mouret and Marc Jacobs). She frequents A-list fashion shows and has designer friends such as Dolce and Gabbana. Forget about her long gone past – she IS a genuine fashionista now (at least to some).

For the harsh time Alexandra gave VB in her letter in April 2008 and for the enthusiasm in incorporating a style-less WAG in an 8 page special? It just doesn’t add up. What’s even worse is that Christina D’Souza was trying so hard to portrait Alex Curran as this Liverpudlian at heart girl, that she is down to earth and not your average partying WAG. It’s simply an epic fail. She wrote that Alex visited Dior for a wedding gown, a simple white dress would set her back £100,000. So Alex ‘excused herself’ and eventually found an Elie Saab gown which is more ‘reasonably priced’. Excuse me, is this Vogue? Or Money Matters? You don’t talk about a Dior gown in terms of price, and you most certainly don’t choose an Elie Saab dress because it is ‘more reasonably priced’. If I am Elie Saab and am reading this, I would have regretted selling that dress to Alex Curran in the first place.

Then D’Souza went on to insinuate that the fashion world is snobbish where no designers wanted to receive Alex at their after parties. Why isn’t she welcome? Would somebody tell me why!? 

Alex was ushered around locations during London Fashion Week with a team of Vogue editors. She wore a boyfriend jacket just like us – except that is by Chloe which is about 100 times more expensive than your average jacket and hence she deserves to be in Vogue? No, but wait, Alex likes to shop at Topshop too, Christina D’Souza tries to tell you now that ‘really, Alex is not your average wag’. Give me a break. She is every bit a WAG ok? She met a footballer at a posh night club. Her style is all about showing legs and boobs. She is blonde and dons Jordan-esque smoky eyes. So what’s Alex’s business in my Vogue? Myself and many devout Vogue readers turn to Vogue for inspiration. For their articulate articles, for their access to blogs/Elle inaccessible celebs and famous people who have something to say. Has Alex got something to say? Yes. But I don’t remember after reading that article. Because everything about her is just so unremarkable.

If I want to read about Alex, I’d turn to Heat. Heat is funnier, more vile, more gossipy and writing about WAGs is their expertise OK? If I want to read about Alex’s style I’d turn to Look. I don’t expect to open a copy of Vogue to read about a woman who buys a designer’s outfit because ‘the designer is from Liverpool’.

If Vogue is looking to connect to a younger generation. How about Shingai Elizabeth Maria Shoniwa  from Noisettes? . How about Rihanna whose style can do no wrong? How about Lady Gaga who literally inspired many collection on the runway last season (the underwear as outerwear look – the nude shade bra in Miu Miu and Prada) ? If you wanna support young talents – how about brilliant arts school graduates? Ara jo or una burke?

And when I turned to the middle of the issue, there are portraits of young ‘talents’ in the middle. Mmm, so who are these actors or poets doing on Vogue? Let’s read about them? Does Vogue care to elaborate? Am I supposed to read Vogue and go on google to search for an article about them? What’s the point of getting Vogue? Or am I simply supposed to rip their portraits off the page and worship them like jesus? 

It hurts to see this creme de la creme magazine becomes a weird hybrid of a mail order catalogue for poets and actors with editorials rival that of the heat magazine (if not worse because it was purely not vicious/funny/gossipy enough).

For a start, how about just don’t write about WAGs who are famous for no reason, who has no style, no whatever?

Alexandra, I tried to look for an email address where your devout readers can give feedbacks to their beloved magazine. But I guess British Vogue don’t care about what your supporters have to say. I hope you’d stumble upon this.

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