I was writing on my column the other day. I spent 5 hours churning out bullshit that fail to even convince myself. You see, I am not a very green person. I’m the anti-carbonist.

Then I realise that unless you’re a vegan or an extremist (humanity), nobody can resist a £1 pair of tights when the very same product is offered in Boots for £3. And this £3 tights isn’t even green.  And the reality is – is a pair of green tights ever going to be £3 in the near future?

Once I realised this, it took me 5 minutes to churn this out:

I was in Primark the other day and they now make ‘bags for life’. The irony, eh? You buy a pair of Primark knickers and don’t really expect the seams to stay stitched for 24 hours. A bag for life that carries your big Primark shop? You’ll probably get home with just a big handle on your shoulder. No bag, and definitely forget about your shopping.

So what do you do with this wrecked pair of knickers anyway? You bin them. What about the dress which was burst at its seams? You got it for £10; a sewing kit costs £5. You’ll most probably go and buy a new dress. As a result, we all contribute to the clothing related waste in Britain.

The colossal amount of wasted polyesters, viscose and herbicide rich wool amount to the weight of 240,000 double-decker buses every year. On this small island, one of the most populated countries in Europe, it is not the immigrants we’re up against. It is the avalanche of unwanted clothing that is eating up our habitable lands. And it starts from our overflowing wardrobe.

Throwaway fashion’s horrific environment and humanity track record needs no repeating. You can smell the benzene on Primark’s accessory floor and feel the child labour in the buttons.

The reality is, how many of us can resist a £10 trendy new look? A new outfit boosts your confidence like nothing else, it makes you feel new. There’s no rehab for throwaway fashion. No one can help you.

The bottom line is, the more consumers care about eco products, the more the industry is willing to cater to them. So you need to know that eco-fashion is not just about H&M’s organic and fair-trade cotton range. It is about the environment – treated cotton is hard to degrade; polywhatever plastic is toxic to the environment.

Ethical manufacturing allows you to trace your woolie jumper back to the sheep that has produced the yarn (then you know the farmer isn’t keeping his herd in a cardboard box). nd you will also find that the company pays decent wages to its workers. Beautiful Soul, a company that upcycles vintage Japanese kimono, allow asylum seekers in the UK to make friends and learn English while making money by producing eco-friendly garments.

Last but not least, our photo shoot is the final proof against the common belief that anything ethical is boring. The craftsmanship and the creativity that goes into these garments is just as good as in “non-ethical” fashion. If not better.

And yeah, I think I didn’t sell my soul out there. Above were the pics from the shoot.


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